We collect your personal information and will use your personal information as is reasonably required for off-line and online transactions, operational functions, and marketing activities. GO also uses this information to improve the functionality of the website every time we do an overall review of our users’ activities, which will make your access more secure and efficient. The following is how and why we collect certain data and information:

  1. Fulfilling and managing purchases and enabling sales, processing, and settling payments, handling orders, and providing receipts in both physical store and online shop;
  2. Providing customer service, processing and assistance with dispute resolution, payment processing including returns, refunds, and other transaction-related issues;
  3. Managing subscription services, including order management, billing, improving reorder experiences, communicating with the user about subscription, and offer other products and services;
  4. Fulfilling other technical, logistical, financial, tax, legal, compliance, administrative, and/or back office functions;
  5. Conducting a transaction where we collect information required by law.
    f. Preventing fraudulent transactions, monitor against theft and otherwise protect our guests and our business;
  6. Sending promotional campaigns, surveys, new product and website features, and service or policy update notices through official marketing channels, such as SMS, email, and social media; wherein both auto-generated and customized messages are sent with personalized content based on the user’s personal characteristics or preferences [if you opt in to receiving such information];
  7. Delivering coupons, mobile coupons, newsletters, in-store receipt messages, emails, mobile messages, and social media notifications, and administering raffle draws and contests in both physical store and e-commerce;
  8. Responding to requests for information about our products and services in our stores and on our websites or mobile application and connecting with the user through phone call, email, online shop, or social media for communications regarding transactions and inquiries;
  9. To send you communications you have opted-in/subscribed to receive;
  10. To provide web applications, the Site, the Services, and/or the other services or information that you request;
  11. To improve users’ experience of the Site and mobile applications;
  12. To respond to questions, comments, requests, job applications, or complaints that you submit to the Operator;
  13. To track communications with you;
  14. To analyze use of the Site and the Service and to improve the Site and the Service;
  15. To provide Service and Site-related announcements or notifications to you;
  16. For security purposes, such as the prevention of potentially prohibited or illegal activities and to detect errors;
  17. To fulfill a purpose that we disclose to you when we request your personal information;
    s. To enforce the website terms of use;
  18. To meet legal and regulatory requirements if we believe that doing so is necessary:
    • to comply with applicable law, a court order, warrant, request from government or law enforcement, or other legal process;
    • to investigate, prevent, or act involving illegal activities, suspected fraud, violations of professional standards, or threats to property or physical safety of any person; or
    • to establish, protect, or exercise our legal rights or defend against legal claims.

The Operator’s staff are authorized to access personal information based only on their need to deal with the information for the reason(s) for which it was obtained. Personal information will only be collected and used by authorized staff in a manner consistent with the activities of GO-Trade E-commerce Inc.